The real margin on a product, not the one on the shelf label
Stock management is already handled by the software you have. What it does not tell you is how much of a product's price is actually left after transport, returns and discounts, and it does not gather in one place what the same customer wrote to you on four channels. That is where we start, not with another stock list. Client in our portfolio: itiles.ro.
Owner of a retail business
You sell in the shop, from the warehouse and online, with three different figures for the same product and the real margin known only at year end.
What happens today, without a system
Three channels, three figures for the same product
One quantity in the shop, another in the warehouse, a third on the website. Something that no longer exists is sold online, something already promised is reserved in the shop, and the corrections are made by hand in the evening. The customer finds out last, and carries the delay.
Orders arrive on channels that do not talk to each other
Marketplace, own website, phone, email, a message on the page. Each channel has its own screen and its own person, and the same customer appears three times, as three different people. Whoever answers second does not know what the first one promised.
Returns get lost
Goods come back, go into stock and lose their past: which delivery they left on, why they came back, whether they can be resold. The cost of the return — transport, handling, the discount needed to resell — is deducted nowhere from the product's margin.
The real margin per product is unknown
You know the purchase price. Transport, handling, returns and the discount given to move the stock are not attached to the product but to a general expense line. That is how you end up pushing exactly the products you lose money on, because they sell well.
The capabilities, written in your language
They are the same eight capabilities everywhere; only the names of the things they track change. Where there is a screenshot, it is from the real application, with real data.
- 01Centralised communication
One customer, one thread
Correspondence is attached to the customer and to their order, whoever answered. Whoever picks it up tomorrow sees what was promised yesterday, including the discount given over the phone. Email today; WhatsApp is the next step, not something we promise you today.
The customer record gathers the orders, the deliveries, the returns, the invoices and the history of the conversation in one place.
- 02Preventive alerts
Stock asks for the order before the shelf empties
The reorder point is set per product and per location — shop, warehouse, goods held for online. Below it, the system proposes an order to the linked supplier, with the quantity worked out from consumption and from what is already reserved.
What is reserved on one order cannot be promised on another: available is a separate figure from total, held per product, per location and per lot.
- 03Real-time reporting
What is left, after transport, returns and discounts
Cost accumulates on the product as it happens: purchase, transport, handling, returns, discount. Margin is read per product, per category and per channel, over the range you choose — not once a year, when nobody is left to explain June's discount.
Stock is valued on FIFO, LIFO or FEFO, according to how you work, and the report breaks down by month and by the locations that consumed.
- 04Traceability of the work
A return knows its delivery
Every movement of goods — entry, exit, transfer, return — is a record with an author, a reason and a location. The return is linked to the delivery it left on, so you know whether the goods can be resold, whether it is the third time with the same customer, and what it actually cost.
Lot and serial travel with the goods to the customer they were delivered to, which in a recall means an answer in seconds.
- 05Efficiency of your people
You know who is preparing which order
Orders are prepared from a list, with a scan on every line: the product and the location are confirmed, and what does not match does not go through. Time is measured per order, so you can say whether you need another person or a different route through the warehouse.
One screen shows who is working and for how long, who has a job assigned and has not started it, who is free.
- 06Lead qualification and follow-up
Wholesale enquiries stop getting lost in the inbox
A price enquiry from a large customer enters a pipeline with stages, with a person responsible and the next step written down. The quotation is composed from the catalogue, versioned and sent as a PDF, at a price that accounts for what is actually left for you.
The stages are configured around the way you sell, not around the way the software happened to ship.
- 07AI models on your own data
You ask in your own words, it answers from your own data
“Which products have a margin under five per cent once returns are counted” is a question with an answer, not a report you have to ask someone for. The assistant reads from your own database, not from a general model that guesses.
The same data drives the purchasing proposals: what has to be ordered in the next 90 days is a list, not a surprise.
The capabilities that have no place here
We write them out. A platform that claims to do everything for everyone says nothing about anyone.
Machine and tool maintenance
Equipment maintenance has no place here. A shop and a retail warehouse have no fleet of machines with servicing recipes and due dates; the tills and the delivery van do not justify a module built for production lines. It is the most visible thing in the platform, which is exactly why it is worth saying that here it goes unused.
What changes for each person in the company
Owner
- Today
- You push the products that sell, without knowing which of them you lose money on.
- With the platform
- You see margin per product and per channel, after transport, returns and discounts.
Shop manager
- Today
- You promise from the shelf what is already reserved online, and find out the next day.
- With the platform
- You see available separately from total, per location, on the same screen.
Online sales manager
- Today
- You answer on three channels and do not know what the customer was promised on the fourth.
- With the platform
- You have a single thread per customer, with everything that was discussed and promised.
Dispatch
- Today
- You prepare the order from a paper list, and the mistake is discovered at the customer.
- With the platform
- You work the list on a scanner, confirm the product and the location, and what does not match does not go through.
| Role | Today | With the platform |
|---|---|---|
| Owner | You push the products that sell, without knowing which of them you lose money on. | You see margin per product and per channel, after transport, returns and discounts. |
| Shop manager | You promise from the shelf what is already reserved online, and find out the next day. | You see available separately from total, per location, on the same screen. |
| Online sales manager | You answer on three channels and do not know what the customer was promised on the fourth. | You have a single thread per customer, with everything that was discussed and promised. |
| Dispatch | You prepare the order from a paper list, and the mistake is discovered at the customer. | You work the list on a scanner, confirm the product and the location, and what does not match does not go through. |
Published figures, not promises
These are results achieved by real customers and already published. The case studies carrying their names go out once they have validated them.
See the platform on your own data
One hour, on the real screens, with your questions. No deck, no commitment.